It's here, the new YOC clothing line. When you buy a YOC tee shirt, you are not just buying apparel; you are investing in a process that will help spread the movement of choice for social change and supporting the long-term sustainability YOC. YOC Apparel is about “aspire to inspire” change.
The look and feel good of the brand will be fresh, hip and edgy. It redefines street smart fashion and for starters it will have tee shirts, hoodies, beanies, vets and caps. The launch of a YOC clothing apparel brand should be in the fourth term of 2011.
This will be followed by elements of the range being made available through selected local independent retail outlets. International distribution is likely to start in 2015 with plans for business social partners and a roll-out strategy well underway. In addition, an e-shop (YOC SHOP ONLINE) element to a standalone website will allow individuals worldwide to purchase items from the range online.
“The launch of the YOC Apparel is a significant step in YOC pursuit of the sustainability needed to take forward our outreach projects, advocacy awareness and prevention campaigns. YOC has evolved to become much more than just an organization but an movement of choice inspiring “call to action” to address the broader social issues in our society facing young people. To do this effectively, YOC needs reliable and sustainable income generating streams, something we believe the YOC Apparel can significantly contribute to.” said Jabulani Myeza the founder of YOC.
We want the YOC Apparel to be a globally recognized and a brand of choice for smart young people. The YOC Apparel will appeal to cool, fresh and affluent young people around the world. Part of our commitment is to have a positive impact messages with our new clothing line and leverage on the fusion elements such as music, dance and fashion through popular hip culture. “We are very mindful of the social responsibility we have to balance the commercial aspect of the new clothing line and vision of Youth of Choice as an organization for positive social change,” added Jabulani.
In creating the YOC Apparel, YOC will create new division, YOC 4 LIFE, to ensure the integrity and values of YOC filters across the entire brand.
“The vision with YOC Apparel is to create a global fashion brand that can stand alongside international apparel brands. We are now working on putting together a part time creative design team to look at the range of tee shirts that will have some cool and fresh design elements that speak of YOC brand in an innovative and funky way”, said Jabulani.
Although the full launch range will be revealed sometime next year, a dedicated creative design team at YOC 4 LIFE will create fashion-forward thinking brand, yet truly wearable range that will find young admirers across a broad section of society rocking and rolling in YOC Apparel. The YOC Apparel range will stand out for its many unique design twists, which help underscore a cool and fresh, yet very exciting connection to the organization. In addition, we will invite guest designers – both national and international – will create specific items for the YOC Apparel.
Our organization is emerging powerful enough to try new concepts. We are saying to young people, you can still look cool, change the world and your community. Wearing YOC Apparel brand is part of a statement of making smart choices and be part of a movement of leaders of social change.
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