Goal: Is to create a call to action via a digital platform using the power of the website to get young people to take action on casues that they care about.
To accomplish this monumental task, there is a need to re-invent the Youth of Choice digital platform, www.youthofchoice.org. The new site will enable young people — wherever they are to:
To action: Inspires positive action, connects young people with causes they care about and offers tools needed to take action.
Donate: Visitors to the site can easily donate to the Youth of Choice campaigns.
Share: The site to provide simple tools and ideas for young people to leverage their own social media platforms to start their own campaigns. It must also let visitors create club profiles, upload photos of their campaigns and share their campaigns.
In addition, the site will maximize online activity related to Youth of Choice activities, including Twitter, Facebook, Google+, YouTube, Blog and Mxit.
The new website will help leverage our new brand strategy, which includes a new marketing strategy, social platforms, mobile app (not yet) and the new stacked logo without the icon. The stacking of words with a new tag line, is simple, yet seamlessly evokes a call for action to young people. The powerful tag line will help us to make a call to action everytime, while collectively urging young people to take positive action. Throughout the re-branding phase we have engaged our target market and media properties to utilize the logo in a variety of unique and supportive ways.
Collective Visibility
Graphic t-shirts, caps, hoodies, pins, sweatbands and stickers will be available for purchase through the Youth of Choice offices. Young people are encouraged to wear Youth of Choice products while taking action to show their support for our great cause.
Inspiring action
The formation of Youth of Choice and the creation of the Youth of Choice brand are both solid testaments to the power and efficiencies that can be unlocked when young people are given the platform, resources, information and activation strategies to change the world for the better.
We are going LIVE this Friday, 11 November 2011 and we look forward to hear your feedback on the site. Many thanks to our creative team from SnazzBiz and our staff at the office for their input.
Youth of Choice - Non-profit Organization
Office: +27 33 342 2394
Fax: +27 86 565 6970
Website: http://www.youthofchoice.org/
Facebook: http://www.facebook.com/youthofchoice
Twitter: http://www.twitter.com/YOUTHOFCHOICE
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